However, if your brand encompasses a wide range of verticals and you have a large existing audience, you might want to consider creating multiple channels. You might be wondering, “Is having multiple YouTube channels really worth it?”įor example, if you’re a smaller brand that focuses on one specific type of topic-say home workouts-you could do just fine having a single YouTube channel that offers videos of workout regiments, fitness tips, and nutritional advice. Should you have multiple YouTube channels? When you create these new channels, you create something called a Brand Account linked to your personal account. Thankfully, YouTube now allows you to create channels with your current YouTube/Google account. But it’s an unnecessary and unproductive use of your time. It used to be that if you wanted to create multiple YouTube channels, you needed to create a separate YouTube account for each one. (I mean, we wouldn’t be writing this article if you couldn’t, right?) Yes, you can have multiple YouTube channels! Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success.
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